In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.
Show notes
- How to start knowing your customer
- How to get started with persona canvas
- How to start identifying what your customers are going to be
- What a customer journey map is
- What customer stories are
- How to start building a relationship with your client
- How to start the process of communicating
- How to you define your customer needs
- How to use techniques like Value Proposition Canvas and Business Model Canvas
- How to segment your customers
- What are other ways to communicate with them
- The importance of measuring and some tools you can use
Links
Transcript
