NACUBO's Bryan Dickson, director, education policy, and Kat Masterson, assistant director for research and policy analysis, join Liz Clark, vice president for policy and research, to discuss the Student Financial Services Benchmarking Report—one of the most practical tools offered by NACUBO's research team. From operational performance and financial risk to staffing trends, the study collects and standardizes data from institutions nationwide, enabling participants to benchmark against peers and track their own progress over time. The conversation highlights how these quantitative insights help campuses evaluate the efficiency of student account operations and strengthen service to students and families.