PepsiCo is one of the most active brands in the world for investing in sponsorships. This week, Justin Toman - Head of Sports Marketing - discusses the strategies behind some of Pepsi's most iconic activations, the importance of aligning sponsorships with business objectives, and what Justin looks for in a potential partner. He is also a former world-class gymnast who competed in the Olympic trials with a torn ACL.
Details:
1:50 - Justin's Gymnastics Background
13:45 - Beating Tom Brady
16:15 - PepsiCo's Collegiate Sponsorships
17:40 - A cameo from Justin's daughter/The silver linings of COVID
19:30 - NIL
23:45 - PepsiCo's Sponsorship Strategy
26:30 - LeBron James & Mtn Dew Rise
28:45 - Water brands driving revenue
31:05 - Aligning sponsorships with business objectives
36:00 - How to partner with PepsiCo
39:15 - Data and Insights
45:55 - Rapid Fire Questions
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