Online lead generation is one thing... Online lead conversion is what really makes the investment make sense. AJ Chedel from NextHome Signature Real Estate in Omaha, NE shares how he and the team have turned their monthly five-figure investment of Zillow leads into a predictable, sustainable revenue source. In just his second year in real estate, AJ has gone from new agent to NextHome Award-Winning Top Producer almost exclusively through online lead conversions.