Can real estate reviews be effective in geographic farming? Join Rob Nelson and Eric Thompson in this candid and unscripted episode of the Ninja Selling Podcast as they tackle this frequently asked question from the Ninja Nation. Inspired by a conversation with fellow Ninja Greg Roeder, Rob and Eric dive into the often-debated topic of incorporating real estate reviews into your farm strategy, sharing personal experiences and actionable insights.
In this open and honest discussion, Rob recounts a personal anecdote of how a simple act of neighborly connection, sparked by a beautifully remodeled home, led to unexpected farming opportunities. Eric expands on this, sharing success stories and cautionary tales of agents using real estate reviews in farming, emphasizing the crucial element of authentic, live interaction. They explore what truly works in geographic farming, moving beyond outdated, ineffective methods to focus on building genuine relationships and long-term investment.
Tune in to gain a fresh perspective on geographic farming and learn how to integrate the power of real estate reviews while staying true to the core Ninja principles of relationship-based selling and avoiding "practicing" on potential clients. Discover the importance of authenticity, long-term vision, and live interaction in creating a successful and meaningful farm.
Episode Highlights:
Addressing the #1 Question: Real Estate Reviews and Geographic Farming
Rob's Personal Story: Neighborly Connection and Unsolicited Farming Opportunities
Is it "Ninja" to Farm with Real Estate Reviews? Balancing Relationships and Farming
Eric's Insight: Real Estate Reviews as a Neighborhood Icebreaker
The Importance of Sphere First: Mastering Your Database Before Farming
Beyond Mailers: The Necessity of Live Interaction in Farming
What Doesn't Work in Geographic Farming: Generic Mailings and Lack of Connection
What Does Work: Long-Term Mindset and Authentic Engagement
Pick Your Pickleball: Finding Your Authentic Way to Connect Live
Authenticity and Affinity: Farming Neighborhoods You Truly Love
Key Takeaways:
"The question, the knee jerk reaction to this question is, well, you don't [use real estate reviews for farming]. Right. The real estate reviews are something where you've already established the know you like you, trust you relationship." - Rob Nelson
"...there is a ninja way to do a geographic farm." - Rob Nelson
"...farming is the icing on the cake. The sphere is the cake. Farming Is icing on the cake…" - Eric Thompson
"What makes farming work is when you can get live with people." - Eric Thompson
"Mailing real estate reviews is completely ineffective without follow up." - Eric Thompson
"...you have to get live with people and do things that are authentic to your personality. Do things that you would find to be fun and engaging and enjoyable." - Eric Thompson
"Pick your pickleball." - Rob Nelson
"You need to farm neighborhoods that you love and that you love the nuance of." - Rob Nelson
"...your own neighborhood is a great place to start." - Eric Thompson
"FedEx doesn't deliver junk mail." - Rob Nelson
Links:
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