Ninja Selling Guru Larry Kendall, returns to the podcast today to join Matt and Garrett for an exploration into one of the pivotal aspects of real estate: the "One of Three Things" approach within the buyer's journey. They commence by noting the paramount significance of the buyer consultation, which serves as Act One in establishing the bedrock of a fruitful client-realtor relationship. Larry unveils the genesis of the "One of Three Things" concept, originally rooted in the seller's process, underscoring the need for realtors to articulate their unique value propositions to prospective buyers.
The episode further elucidates the five indispensable avenues through which realtors deliver exceptional value, and the hosts advocate for timing the "One of Three Things" conversation impeccably, ensuring that buyers comprehend the immense value realtors bring to the table. Larry also imparts invaluable advice to listeners: engage in direct negotiations with listing realtors, as this will help cement your position as a staunch advocate for your clients. Larry's celebrated return to the podcast here today serves as a treasure trove of insights for realtors, offering guidance on adeptly navigating compensation challenges within the intricate buyer's process, affirming the enduring relevance of the "One of Three Things" approach in modern real estate.
More valuable insights can be found by joining the more than 13,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
The crucial nature of Buyer Consultation in building a strong working relationship with buyers
The "One of Three Things" approach and how it sets the stage for discussing compensation options
Five key ways realtors provide value
Holding the "One of Three Things" conversation at the right time
The potential necessity of negotiating compensation with listing realtors in markets where zero compensation is offered
Quotes:
"If you find a 'for sale by owner' and you want to buy that for sale by owner, I believe that I can help you. But if I can't, I'll release you, and you can work with them on your own by yourself."
"Act One is crucial for building a strong foundation and a working relationship with your buyers. It's where you articulate your value and set the stage for compensation discussions."
"My job is to help you find a great home and negotiate that, make sure you don't miss anything, make sure you don't pay too much for it, and help you negotiate the price and terms."
"And if you don't know the full ten steps, grab a copy of Larry's book, Ninja Selling, and read it."
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Ninja Selling by Larry Kendall
