Eric Thompson interviews Jacquelyn Krasnikoff of RE/MAX First in Calgary, Alberta, who shares a creative, relationship-centered open house strategy that helped her generate 30 of her first 34 real estate transactions from open houses. Her approach revolves around one simple question: "What do you think this house will sell for?" By turning that question into a fun contest with a $100 gift card, Jacquelyn creates a natural, pressure-free way to engage visitors, collect contact information, and establish relationships.
Jacquelyn walks through her entire process, from welcoming guests with coffee and conversation to following up with personalized videos, market updates, and thoughtful pop-bys. She also shares how her ready-to-go open house kit makes hosting effortless and how Ninja Coaching with Scott Bancroft is helping her build more consistent follow-up systems. Her message is simple: make open houses enjoyable, create genuine connections, and turn every interaction into an opportunity to stay in flow.
Make it a game: Asking visitors to guess the final selling price creates an engaging, non-salesy way to collect contact information.
Create a welcoming experience: Coffee, refreshments, and thoughtful touches encourage visitors to relax and engage in meaningful conversations.
Build follow-up into the process: Personalized videos, updates when offers arrive, and final selling-price announcements create multiple natural opportunities for flow.
Use thoughtful pop-bys: Small gifts and personal visits help turn open house visitors into lasting relationships.
Systematize your open houses: A fully stocked, portable open house kit makes preparation simple and repeatable.
Don't let opportunities slip away: A structured follow-up system ensures every new connection receives consistent attention.
"What do you think this house will sell for?"
"Now this has become a game."
"They want to hear from me afterwards."
"I'm just keeping them informed and on information they ask me for."
"You're getting directly in front of buyers."
"Talk to people. Talk to people, talk to people, talk to people."
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