"Veganuary" is a popular challenge that encourages participants to go vegan for the month of January.
Long-term ethical vegans like myself would prefer the approach to veganism to be longer-term than just 1 month. Approaching veganism as a "challenge" for a certain length of time hints at short-term "bootcamp" style weight loss programs that don't often lead to long-lasting results.
(Topics were kept a surprise during the month of December. Listeners had to tune in to each daily advent calendar episode to find out what it was about!)
