In today’s episode, Marjan shares her story of being a pioneer during the internet revolution. The male-dominated tech world has always made a lot of sense to her, but is an arena which often intimidates female business owners. Her drive to keep pushing forward into unchartered territory led her from being overlooked to becoming fully booked as a business owner. Dive in as we discuss taming the tech dragons and using those figurative beasts to grow your business.
“ . . even if the people around you say. . . you can’t. . . if you say that I can’t, I will do it.”
“I don’t really believe in professions, I just do what I like.”
“Fun is one of the most important things in my business. . . ”
“. . . usually [clients] are afraid of [the tech stuff. . . saying things like] ‘I don’t dare to click this button; I might blow up my website.’”
“I just love to see. . . .[my client’s] eyes light up”
“. . . . a lot of clients think you need to have a [pretty] website . . . .[but] pretty doesn’t sell [or] get you clients.”
“[Our] reptilian brain makes decisions. . . we aren’t [even] aware of. . . you can trigger the reptilian brain toward conversions [through neuromarketing].”
Marjan Crabtree is the black coffee drinker of the ICT girl. As a website strategist and Tech Dragon Tamer she helps online entrepreneurs conquer their fears towards increased conversion (yes, more clients and money).
Don't lead, I'll wander off bored.
Don't follow, I'll get you lost.
Walk beside me and help me cause trouble!
"I have never tried that before, so I think I should definitely be able to do that." - Pippi
One book, gosh, how to make a choice: Influence by Robert Cialdini. That sparked my interest in neuromarketing and persuasion.
Twitter: @theictgirl
FaceBook: https://www.facebook.com/marjan.crabtree
FaceBook: http://www.facebook.com/theictgirl
FaceBook: https://www.facebook.com/theictgirlint/ (English)
LinkedIn: https://www.linkedin.com/in/marjannieuwland/
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