'It's how we've always done it'.
These are the words of bureacuracy. The words of inflexibility. Words that may make sense in the context of a well oiled machine delivering efficiently in a static environment. But as we've seen, digital media is not static. It's dizzyingly dynamic. And efficiency and success in this space are not achieved through myopic adherence to legacy processes, but to approaching challenges and opportunities with an open mind. We explore this subject with perspectives from the US, the UK, Canada, New Zealand and Hong Kong.
