Dr. Elisa Cerruti is a Digital Marketing Strategist consulting with CMOs, startups and digital marketers on the planning and execution of their marketing strategies. Prior to working as a consultant, Elisa taught marketing and management as a lecturer and adjunct professor for start up incubators and for executive programs. Elisa started her career as a project manager in the arts, before earning her PhD, and then a research fellowship in Business Administration at the University of Turin. She joins us from Turin to discuss the role of the digital strategist in Italy.