Kristin Heinonen is a digital trend analyst at Medievarlden, a subscription service for media executives, as well as Program Curator at The Conference, an international digital conference with 3000 visitors from around the world. As a digital strategist Kristin has worked for some of Sweden's best known companies and large media organizations. She is also listed as one of the most creative people on the Swedish web scene by Internet World magazine, is a co-founder of Sweden Social Web Camp, Scandinavia's largest unconference on the social web and the future of the Internet and is actively engaged in the development of emerging digital talent as a member of the steering committee at Hyper Island. She joins us today from Malmo, Sweden to discuss the role of the digital strategist in Sweden.
