This year I turned 41 years old. Why does this matter? It matters because I work in an industry that is driven by image. What's more, the sub-set of that industry that I have built my career in, namely digital marketing is one that is characterized by rapid change, speed and disruption, all elements that are associated with youthfulness. I've heard it said that the key to a long-term career is to stay relevant. I don't believe this is true. Relevance is table stakes. It's the minimum required to deliver against expectations. Relevance, in the wrong light can look like mediocrity. I think a long-term career in this industry is about more than being relevant. It is about being vital.
