Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis
What we talked about
- Email marketing as two-way communication
- We hate marketing because we don't understand it
- Alienate most people in order to get the right people on your email list
- Unless there's engagement, having a huge list is meaningless
- Email automation doesn't have to be intimidating
- Getting started with email marketing
Episode links
