Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right.
This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients.
You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%), to Lucy learning how to balance business growth with actual life.
Here's what we break down:
- How to handle Black Friday discounts without pissing off recent clients. Dana's framework for offering discounts off current rates vs. grandfathering existing clients. This prevents the "I just paid full price last week" nightmare.
- The DM renewal strategy that's converting 95%+ of current clients. Felix gets the exact messaging sequence for re-signing clients through DMs instead of calls. Most Millionaire Mastermind coaches do this because trust is already established.
- When to raise your prices (and when you're full of shit). Nervin wants to increase from $300/month but is only closing 37%. Felix is closing at 100% and worried about adding more to his offer. The market tells you when you're undercharging.
- Why boosted posts work better than organic when done right. Danny spent $400, made $8K. Spent another $450, made $8.5K. The exact troubleshooting for when Meta randomly stops running your ads.
- The partnership trap most coaches fall into. Elliot gets the brutal truth about equity partnerships and why the 90-day termination clause could save his business.
- How to filter out broke international leads without wasting hours. Halal's attracting 50K+ followers but booking calls with people from countries who can't afford his program. The simple DM filter that saves hours.
Top Quotes:
"The discount will always apply to current rates. You can't discount a rate they already have or you'll put yourself out of business." - Brian (3:09)
"When you go viral, you're always going to have people from countries that can't afford you. We just need to get better at filtering." - Brian (44:29)
"Every time you grow to the next level, there's going to be a part of you that you have to leave behind." - Brian (1:10:35)
"Usually when my business is stressing me out and I detach completely - go golfing for 5 hours - I come back and we just made a bunch of money." - Brian (1:07:13)
CHAPTERS:
- 00:00 - Intro: The BOOM Challenge Announcement
- 01:13 - Dana's Black Friday Discount Strategy
- 04:49 - Elliot's Partnership Question (Equity Warning)
- 09:18 - Danny's $8K from $400 Boosted Post Strategy
- 11:22 - Nermin's Pricing Dilemma: 100% Close Rate
- 16:39 - Felix's Black Friday DM Renewal Framework
- 28:39 - Carter's Content Audit & Sales Call Strategy
- 37:08 - Halal's International Lead Filtering Problem
- 46:45 - Stevie's Opener Optimization & $3K Week
- 51:09 - Katie's $6,540 Sales Day & Meta Verification
- 56:01 - Lucy's Recurring Client Strategy & Life Balance
- 1:10:35 - Percy's Growth Dilemma: In-Person to Online Transition
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