It may sound like a contradiction, but being vulnerable is powerful. Why? Because it allows your clients to get to know you better. This lends a sense of familiarity and comfort that can help you grow your business. But there's a trick to it. If you post something on your social media or in your content that shows vulnerability, you don't want it to inspire sympathy. You want it to inspire respect. Your vulnerability can't appear to be negative or a cry for attention. It has to be something inspirational and relevant.
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