Stephen is the CEO of Predictive ROI and the host of the Onward
Nation podcast. He is the author of two bestselling books, speaker,
trainer, and his digital marketing insights have been featured in
SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine,
and other media.
Good Morning Onward Nation — I'm Stephen Woessner and thank you
so much for joining me today. For today's solocast…I am going to
share another lesson learned during my recent life-changing weekend
visit to New York — but this time — we will shift our focus from
leadership lessons learned at West Point — and now turn our
attention toward how and why you should create "Distinction" within
your business.
We will also delve deep into the importance of creating
distinction within the hearts and minds of your customers through
incredible experiences that not only meet expectations — but
exceeds expectations in phenomenal ways.
To help make this lesson as practical and tactical as possible,
I am going to share with you a complete illustration from the
inside-out of what is, in my opinion, one of today's most
distinctive companies.
And finally, I will share two recipes — or strategies — you can
take and apply into your business straightaway that will help
you…first…create your distinction…and second…help you communicate
and share your distinctive story with your customers and
prospects.
