Podcasting for Thought Leadership — Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership.
Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that's big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones.
In today's episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.
Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we've been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.
What you'll learn in this episode is about podcasting for thought leadership:
- Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche.
- What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents
- How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel
- Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts
- Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content
- What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients
- Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy
- Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key
- How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences
- Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms
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