Thor Harris founded Percepture in 2004. From Fortune 100 to the entrepreneurial start-up, Thor understands the world of business and the need to drive sales, awareness, investment and demand. He’s managed B2B and B2C public relations and integrated marketing strategy for Daimler-Chrysler, Sony, Foot Locker, The Islands Of The Bahamas, Ingersoll Rand, Konica Minolta, Century 21 and ChevronTexaco.
Prior to entering the world of business, Thor contributed to the success of BSMG Worldwide in New York (now Weber Shandwick, the world’s premiere public relations and social agency).
Thor is frequently asked to pen thought-leadership communiqués and is an author and lecturer at New York University on thought-leadership, reputation management, integrated marketing strategy and sales funnel methodologies. He also speaks for the American Red Cross, Online Marketing Summit, Business Marketing Association (National Conference, New Jersey Chapter and Houston Chapter), Construction Industry Manufacturers Association, National Golf Course Owners’ Association and Progressive Business Conferences.
Thor earned a Bachelor of Arts in Communications and Bachelor of Science in Sports Management from Rutgers University in New Jersey. He sits on the Board of the American Red Cross, Business Marketing Association, New Jersey Entrepreneur Network, and is a member of the NJ Technology Council and the American Chemical Society. In addition, he recently completed an Executive Education Program at The Tuck School of Business, Dartmouth College.
Thor enjoys all things related to sports and fitness. He has completed a triathlon, played football at Rutgers University, and now coaches his two young kids.