A key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today's episode has all three components. I sat down with Michael Hemme to talk about his family's business, Hemme Brothers Farmstead Creamery.
Tune into this episode to learn how the Hemme Brothers create a product and operate a business "that's better from the beginning."
What you'll learn:
- Michael's background growing up on a dairy farm and how they transitioned into the creamery business
- How the Hemme Brothers' operation and responsibilities are broken down among the family members
- Why the Hemme family decided to go with a vertically integrated approach to their business, controlling the product from crop to curd
- What makes Hemme Brothers cheese unique from other products and producers
- The ways they distribute their products and where consumers can find their cheeses
- Some of the ways they take their product to market and share the Hemme Brothers story
- What Michael loves about rural America and living in the country
- Michael's advice for how people can support farmers and people in agriculture
