#117 Friend of the pod, Brian Piper is back!
Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education.
Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here's what to listen for:
✅How he thinks about content for higher ed
✅The role of the website
✅What success looks like
✅How he and his team are using AI
✅Steps you can take to amp up your content marketing game
If you're looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/
Or on his website: https://brianwpiper.com/
If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Brian's Pint: Southern Tiers, Pumpking Ale
🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA
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Thanks, you're the best!
Want more marketing insights? Take a look at our full lineup.
