#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth.
How direct response TV really works, and why CFOs care more about conversions than impressions
The myth that TV is only about brand
Why great media buying is active, not "set it and forget it"
How brands can buy TV at 20% to 80% below general market rates
The real differences between linear TV, connected TV, and streaming
Why attribution is the hardest job in marketing right now
What makes a company a good fit for direct response
How networking opens doors, but it's expertise that closes deals
How AI is changing media buying, reporting, and creative production
If you care about revenue, measurement, and actually knowing what your marketing is doing, this one's worth a listen.
Connect with Scott here: https://www.linkedin.com/in/scott-kowalchek-1033a94/
Connect with Pat here: pmcgovern@ascedia.com
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
