#153 Hey everybody…thanks for stopping in. You're in for a good one.
In this episode, Shannon Hess joins the pod.
Hess is the Director of Content and Communication at Purdue University Daniels School of Business.
This is a deep dive into content marketing and Hess delivers. Here's just some of what we get into:
✅What does a Director of Content & Communications at a major university do?
✅What do most people get wrong when it comes to content marketing?
✅How Hess and her team take an idea from idea to publication.
✅The key metrics she focuses on.
✅How she is using AI in her day-to-day.
Connect with Shannon on LinkedIn at: https://www.linkedin.com/in/spnicholson/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!
Thanks, you're the best!
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