It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.

 

And It started because I kept seeing the same scenario play out over and over - a biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.

Rebrands can happen for a couple of reasons and their impact on your biz can be devastating.