Visibility is important, but I don't believe in visibility for visibility's sake.
Media interviews, speaking engagements and social media content have been my method of creating inbound opportunities - opportunities that come to me.
In the last few months, visibility has yielded the following:
- a bulk book order from a Fortune 100 company's subsidiary
- a semi-conductor company invited me to develop a personal branding talk, and ordered a bulk order of the book
- a devoted listener of the PYG podcast referred her mentor who joined the PYG Academy
- countless coaching clients have said "I saw you in Forbes..." or "I heard you on Sirius XM...."
- A client who saw me speak at a conference in 2015 has been a client everyday since
It's worth it. Visibility helps you avoid feast or famine so your client pipeline never dries up.
To get started with your visibility efforts, follow these three steps:
- Think about the audience that buys what you're selling. What do they watch? What do they read? What events do they attend?
- Make a shortlist of opportunities you want to go after - which events would you like to speak at? Which media would you like to appear on? Remember - these should be where your audience is going.
- Craft a compelling pitch with a timely message, a seasonal hook, and the takeaways the audience will get from your segment or talk. Why does this particular audience need this information right now? Include that in your pitch.
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I just shared step 4 - Make Yourself Visible - in the 5 step process I detail in Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. If you haven't ordered your copy, um...what are you doing? Get your life and get this book - it's amazing!
