Brad Horowitz: How to Approach the Marketing of Your Business in 2021
What does your marketing strategy for 2021 look like? Are you utilizing all the available avenues to get your brand out there without breaking the bank? There are many ways you can reach your target customer and make sales like using social media and leveraging relationships without breaking the bank.
In this episode of the Page One Podcast, Luke Peters speaks with Brad Horowitz, the CEO at Elite Marketing Group. He is a seasoned marketing leader, consultant, and speaker who is focused on delivering results-driven strategies to his clients.
Listen in to learn the importance of measuring marketing metrics and the pitfalls you should avoid falling into when doing so. You will also learn the importance of outsourcing for a consultant to help you with your marketing strategy if you feel overwhelmed.
Key Takeaways:
- How to leverage relationships to do affordable and effective marketing.
- How to measure your marketing objectives in both tangible and intangible ways.
- The importance of hiring a part-time expert to help your business with its marketing strategy on a budget.
- Learning how to stand out from the clutter on social media and digital media space to benefit from it.
- The value of engaging with your customers on social media or live as opposed to just marketing to them.
Episode Timeline:
- [2:10] Brad explains what they do which is marketing brands, products, and services at events.
- [3:37] He talks about the types of companies they work with, which is a mix of both startups and large companies.
- [4:32] The types of marketing they do in addition to event marketing for companies.
- [7:01] Ways you can facilitate further purchasing after the type of marketing you’re engaging in.
- [8:36] Brad explains how to measure the outcome of any marketing efforts made by a brand or product.
- [11:16] The four common mistakes that businesses make when executing their marketing strategy.
- [13:09] Why you should be budgeting higher for your marketing strategy at its initial stages and make sure it delivering.
- [15:42] Why you shouldn’t focus on short-term tangible marketing when targeting the first-time sale.
- [17:59] How to utilize all available avenues to help with your marketing strategy as well as being the advocate of your business.
- [20:50] How to approach outsourcing for a part-time VP consultant to help you with your marketing strategy.
- [23:23] Brad explains some of the places you can get freelance/ part-time experts to assist you.
- [25:12] The digital trends that are going to shape businesses in 2021 and beyond.
- [28:00] The marketing lessons that Brad has learned in his marketing career.
- [31:06] Brad talks about a successful event they conducted for Nickelodeon that prompted immediate results.
