What Does It Take to Be A Giant Egg Retailer?
Do you know how egg farming works? The process that comes before you get it from your nearest retailer?
In this episode of the Page One Podcast, Luke Peters sits with John Brunnquell as they talk about what it takes to sell and grow inside retailers in the specialty egg industry. John spent his entire career in the egg industry founding Egg Innovations in the 1990s.
He shares the positive impact they have experienced in the retail egg industry due to COVID-19 and how that will work in the long-term. Listen to hear the different types of hen farming methods and the contribution each makes in the egg industry in the US.
Key Takeaways:
- How the dramatic short-term changes that have occurred due to the pandemic.
- Learning to deal with the increased demand for a product over a short time.
- The integrated model of chicken farming when it comes to dealing with divisions of large retailers.
- The difference between cage-free, free-range, and pasture-fed chicken and their percentage in the American chicken market.
- What it takes to get freed space and win huge grocery companies across the country as a brand.
Episode Timeline:
- [0:34] Intro
- [2:22] He tells the history of how Egg Innovations was born.
- [4:02] How the COVID-19 has positively impacted the egg industry with a 40% increase in the traditional value.
- [6:33] The two sides of the egg industry- the increased sales of retail and decreased sales of wholesalers.
- [7:32] The ways they’re using to build up their inventory to cover for the oversupply.
- [8:51] The impact of the current situation on the retail market in the long term.
- [9:55] He explains how they use the integrated model to run the business at Egg Innovations.
- [13:12] He talks about the marketing plans they have to create more brand awareness.
- [13:56] He explains the difference between cage-free eggs and free-range eggs.
- [15:36] Does the use of antibiotics on a bird make it inorganic?
- [16:33] He explains the percentage of chickens that are consisted of each category.
- [20:21] He explains how he gets freed space and what it takes to win groceries.
- [21:42] Where you can find Blue Sky across the country.
- [22:54] What is the truth about the relationship between eggs and salmonella?
- [25:29] The backyard hobby of raising hens and its non-economic impact.
Relevant Links:
Websites: https://www.egginnovations.com/ https://www.blueskyfamilyfarms.com/
