In this episode of The 8-Figure Product CEO, Luke Peters sits down with Brad Lee — a performance consultant and former CEO who scaled a medical device company from $85M to nearly $300M. Brad now helps founder-CEOs (typically between $10M–$50M in revenue) fix the hidden problems slowing growth. He shares real advice on where CEOs get stuck, what kind of support they actually need, and how to break through to the next level.
Toward the end, Brad also shares how he built his successful coaching business — including what works in pricing, how he finds clients, and how he keeps them. If you're a founder, consultant, or scaling leader, you’ll walk away with tactical takeaways you can use this quarter.
Key Topics Covered:
What really slows CEOs down as they scale
How Brad helped grow a $300M company — and what he learned
What “performance consulting” looks like behind the scenes
How Brad built a strong pipeline of clients (and how he prices)
Advice for consultants trying to grow their coaching practice
Bonus Resource:
Check out Luke’s Exit Readiness Calculator at apexceo.co — a free tool to find out if your business is on track for a high-value exit.
