Description

Mike asked this question for the Paid to Speak Podcast: You continue to refer to speaking is a relationship business. What do you mean by that?

I share 3 important insights as to why speaking is a relationship business.

An Inside Look at This Episode:

IMPORTANT: To understand how speaking in a relationship business, it's important to step out of your shoes and step into the shoes of a decision-maker.

1) The decision-maker is making a big, service-oriented purchase. This means the decision-maker wants to know, like and trust the person he or she is hiring

2) The reputation of the decision-maker is on the line.

• If the speaker does a great job, the decision-maker looks like a hero
• If the speaker does a bad job, the decision-maker looks like a zero
• Never forget, decision-makers share their opinions of speakers with all the decision-makers they know
• Kent shares a personal horror story about working with a speaker from when he was an Executive Director of a national association

3) The decision-maker wants to work with speakers who are enjoyable and easy to work with.

Paid to Speak Conference:

3 Reasons Why This is the BEST Year to Attend the Killer Keynote Conference, the Paid to Speak Conference, or both!

Registration for the Paid to Speak Conference increases on July 24. Don't wait, register today to grab your seat at the lowest price!

Episode Resources:

• 5 Keys to Creating a Speech That Pays
• Got questions? Submit them here
• Paid to Speak Conference and Killer Keynote Conference

Thank You for Listening!

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Until next time, continue to move from #DREAMtoDO as a speaker.