In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products' and services' unique promises and differentiation.
For today's episode, I want to talk about a messaging template. It's very hard to talk about a temple on a podcast because I can't do a show-and-tell in front of you. You can't really see the template. This is probably not your job, but it doesn't get a sense of how it's done.
So, you need to visualize it and follow along, OK?
For a messaging template you can create, you need to start with a product.
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