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Description

In the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas:

  1. Think from the perspective of "why and what", not "how"
  2. Communicate in a way that senior managers can understand
  3. Help senior managers connect the dots

For this episode, I want to talk about how to cultivate that strategic thinking capability. I truly believe that skill set can be acquired. I am using myself as an example. I wouldn't consider myself a natural strategic thinker. 

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