Today, I want to do something different! I want to share a term I've learned, it's called situational fluency. That's right, situational fluency.
Recently, I read a book about Collaborative Sales by Keith Eades and Tim Sullivan. With pretty much almost all human knowledge on the Internet and at our finger tips, buyers know more about us than we do ourselves. They talk to everyone, except sellers, to get ins and outs about sellers' companies, products and services.
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