I was requested by a client to create an eBook for account-based marketing. The client asked if I could add some real-world account-based marketing examples as part of the eBook, so I went hunting. Well, not so much of hunting as Googling.
I came across this blog post by Influitive. Influitive offers an advocacy management platform. The blog title is "The Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad, and the Ugly." Truman Tang, the author of the blog, talked about 3 ABM campaigns Influitive ran. I don't usually summarize a blog post, but I thought their 3 examples are worth sharing.
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