Description

Topic: Marketing Plan 2-pager: Part 2

Senior executives are very busy. They may not be 100% up-to-date about your plans. Before presenting a marketing plan, it's important to have a two-page summary to guide them and get them up to speed. 

The 1st slide of the summary contains:

1. Sales goals
2. Business objectives
3. Marketing objectives
4. Marketing Strategies

The 2nd slide of the summary includes:

1. Personas
2. Marketing Tactics
3. Success Metrics

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