Riad Bekhi is an eCommerce entrepreneur and the Chief Potato Officer @ Potato Parcel, which is a service that allows you to send a custom message to anyone…on a potato. Now although that might sound funny to some of you, it is a serious business. Riad and his parter Alex Craig, were featured on the hit TV show, the Shark Tank and successfully struck a deal, with Mr. Wonderful himself, Kevin O’Leary.