In this sixth installment of our Why We Buy Summer Book Club series, host Patrick Keiser takes a thoughtful look at how age and physical ability shape the way customers shop — and what retailers can do to make their stores more accessible, inclusive, and profitable.
Drawing on key insights from Paco Underhill’s classic Why We Buy, Patrick explores the realities of designing retail environments that meet the needs of older shoppers, customers with limited mobility, and even the littlest consumers — kids. From product placement and visibility to shelf height and signage, this episode is filled with practical strategies to help retailers serve a wider audience and create better shopping experiences for everyone.
✅ In this episode:
Whether you’re trying to better serve an aging customer base, increase sales with families, or simply make your store more user-friendly, this episode will help you see your shop with fresh eyes — and build a space that welcomes everyone.
📚 Catch the full Why We Buy series for more retail insights:
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Keywords: Why We Buy, Paco Underhill, inclusive retail, accessible store design, retail layout tips, merchandising for older customers, shopping with kids, store design strategies, small business retail, Heart on Main Street, Main Street Matters podcast, shop local
