2018 has been labelled by some as ‘the year of the smart home’. Driven by the adoption of Google Home and Amazon Echo, voice recognition promises to transform not only the way we interact with the internet of things but also the way we use the internet itself.
In this episode of the Digital Download podcast, I talk to co-founders of marketing communications agency Threepipe, Jim Hawker and Tony Thomas, about how the communications industry has to adapt to this technology and about how brands themselves can embrace how people discover them.
Here’s what you’ll learn in this episode:
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