A year ago I wrote a rather controversial blog post titled ‘The Four Horsemen of the PR-Pocalypse’ that outlined four key threats to the communications industry. I asserted that the prevalence of fake news, an influencer bubble, declining content visibility in both social and traditional media, and the evolution of artificial intelligence are coming together to form a perfect storm around public relations.
In this episode of the Digital Download Podcast I revisit that blog post to look at how those four trends have progressed, whether my original post had any substance and whether it’s more challenging working in communications and PR than it was 12 months ago.
Here’s what is discussed in this episode:
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