In this episode of the Paul Zimnisky Diamond Analytics Podcast, Paul is joined by industry marketing legend Stephen Lussier. The episode begins with Paul sharing his “wish list” for the diamond industry. Next, the two discuss how the industry should reinvest profits from a record 2021. Then, Stephen explains why he sees men’s diamond jewelry as one of the next big opportunities for the industry. The conversation then moves to marketing diamonds in Japan and China, and the self-purchasing diamond consumer. The episode concludes with the two discussing diamond prices and whether the consumer goods industry will ever see another campaign the likes of “A Diamond Is Forever.”
Hosted by: Paul Zimnisky
Guest: Stephen Lussier
Guest plug: www.debeersgroup.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
Hosted by: Paul Zimnisky
Guest: Stephen Lussier
Guest plug: www.debeersgroup.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.