Description

Is your copy working? Direct-response copywriting is an essential skill for every entrepreneur. Listen in as I break down copywriting essentials and do a live audit of our copywriting competition winners social media post.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/54

Here's a glance at what you'll learn from me in this episode: 

• Direct-response copywriting basics.
• The importance of communicating your value.
• Traditional vs. direct-response copywriting examples.
• The content writing matrix.
• The copy and the creative and why they're equally as important.
• The client transformation timeline.
• Copywriting techniques and copy commandments.
• Common copywriting mistakes.
• How to structure your copy.
• How I go through a copywriting audit.