Description

John Reed, global solutions leader, manufacturing & mobility industries, Microsoft, and Peggy Smedley talk about key takeaways from CES 2024 and the digital cockpit. He says overall it was a great event, particularly in automotive, and the headline is AI (artificial intelligence). He also shares Microsoft's key focus areas.

They also discuss:

•          How AI is driving innovation for OEMs (original-equipment manufacturers).
  
  
•          The traditional automotive value chain and how manufacturers sit at the center.
  
  
•          The STAR (Standards for Technology in Automotive Retail) program.
  
  
•          How to improve the customer experience and the opportunities that exist from a service perspective during the lifetime of the vehicle.

http://www.microsoft.com/automotive

https://partnerinnovation.microsoft.com/events/ces-2024/

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