At the beginning of each year Anders Kopp Jensen shares his thoughts about trends in Public Affairs, exclusively on the podcast. Again this year, Ulobby Public Affairs Director, Sosun Sendi, takes on the role as guest host for this special episode and interviews Anders about what will happen in Public Affairs in 2023. 

In the episode Anders answers:

• Why he thinks PA pros are often underperforming, and what they can do to get out of the "fire-distinguisher" role
  
• What PA pros should focus more on in a rough macro / recession environment 
  
• Why the organizational setup matters - and the position of the PA function internally is more important than ever
  
• Why PA pros fear KPI's - and why this is a mistake
  
• Why it is more important than ever to have a Public Affairs strategy and why many often fail to create it
  
• Why many organizations (without a Public Affairs strategy) should implement a Public Affairs Code of Conduct 

All this in just 30 minutes. Remember to subscribe to the Persuaders Podcast so you don't miss the coming episodes of season three!

This episode is sponsored by Ulobby, the leading SaaS-platform for Public Affairs professionals in the Nordics. 

The episode was produced by Rikke Bergquist.