In this week's episode, I'll be talking about three of the dumb mistakes I made while building an online business.
I'm focused on an online business that provides coaching, consulting, teaching, publishing, or speaking, and is supported by a platform such as a blog, podcast or video channel.
Here are a few examples of such physician-run businesses:
- David Geier has created an online business serving those with sports injuries and other orthopedic problems while still running a busy practice. In fact, his side hustle helps promote and support his practice. He was featured in Episode 049.
- Larry Earl founded UrgentCareMentor to help physicians manage the business side of urgent care and occupational medicine services. He was featured in a this blog post,
- NegotiationMD, run by Robert Felberg, helps physicians negotiate better employment contracts.
- Katrina Ubell runs Weight Loss for Busy Physicians, a coaching service for women physicians that uses online video courses as part of her services, and a podcast to suppport it. She was featured in Episode 035.
- Rebecca Kempton provides consultation services to parents of children with sleep problems at Baby Sleep Pro.
- Rupy Aujla, based in the UK, writes, podcasts, speaks and sells an online course about health and diet at The Doctor's Kitchen. He has also published 2 books.
- Jason Ryan founded Boards and Beyond to prepare medical students for the USMLE Step 1 exam. He still practices and teaches cardiology. He is featured in Episode 81.
- Most of us are familiar with the White Coat Investor, who started as a blog and a book, and related financial sites like Passive Income MD and the Physician Philosopher.
The THREE DUMB MISTAKES
Here they are (I provide much more detail in the show, of course):
- Not basing the selection of my business niche on my expertise and passion, and my customers' needs and ability to pay for my solution.
- Not working aggressively on building my email list from the beginning.
- Not networking and collaborating sooner.
You can find a more detailed explanation about my dumb mistakes, and download a copy of the show notes at vitalpe.net/episode097.
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