On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital.
Specific topics to be covered in this episode:
- Emily's journey to join ALSAC
- How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO
- Emily's favorite St. Jude stories
- St. Jude Inspire as a media publishing model
- Measuring success for the St. Jude Inspire platform
- How work with corporate partners amplifies efforts and the stories ALSAC / St. Jude powers
- Emily's strategy for selecting and integrating a complex portfolio of platforms to grow the St. Jude brand and raise funds
- Top 3 things that Emily has learned leading marketing in two successful nonprofit organizations that she believes CMOs in for-profit companies should apply
- Ways people can support the St. Jude mission
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
