On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.
Today, you'll learn:
The founding story of Baublebar; what it is, and why Daniella founded it after years in finance
How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most?
How personalization has come to the forefront for the brand
Baublebar's Instagram reads: "The best accessory is a smile." How does Baublebar capture these "smiles": specifically, the authentic moments their customers have with their brand across commerce mediums and banners?
As always, advice on how to build a more authentic brand
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
