Description

On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay.

Specific topics to be covered in this episode:

• Jed's entrepreneurial journey to Foot Locker and the CMO role
• Connected loyalty and brand experiences through Foot Locker's FLX Program
• Investing heavily into the secondary sneaker market, and the opportunities for authentic consumer engagement therein
• Upcoming innovation through Foot Locker's Greenhouse incubator program
• Tips to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)