Description

On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.

Today, you'll learn:

• Jill's journey to Hershey's
• A few stories of passionate Hershey's consumers -- and how the brand leverages them
• How Jill defines authenticity
• Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)