On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing.
Today, you'll learn:
Why Drew came to Indochino; his thoughts on challenges and opportunities
How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it
Given that personalization IS the brand, how that core value translates into the way consumers are encouraged to share about their experiences
What's next for Indochino
As always, advice to build a more authentic brand
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
