Description

On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.

Today, you'll learn:

• Jenny's journey to Tinder; what's new
• How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
• How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
• Jenny's ambitions for Tinder going forward
• Advice for brands on how to build better relationships

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)