From selling Computer hardware to selling Zambezi Lager. We chat to Kieran Tracy, who started Zambezi Beverages in 1991/2 just when National Breweries started making Zambezi Lager.
Kieran distributed brands like Zambezi, Two Dogs with Mike Hayesman, Sol, Bollingers.
Hear how Kieran managed to sell a 30 - 40 containers of Zambezi Lager when the Taverner’s Association had a dispute with SAB, which lead to a boycott of SAB products during the December 1993 period.
We chat about the Africa Pack from SAB.
Kieran then started importing Seltzer, an Icelandic water in a clear can in 1996, followed by Snapple and Monster.
Kieran is now an Independent Consultant at Zambezi Brand Consulting find him on LinkedIn: https://www.linkedin.com/in/kieran-treacy-9a200114b/
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